Kumho Tire’s European branch president Cho Nam-hwa (right) and Hawks Chief Commercial Officer Andrew Saltzman hold a jersey to mark Kumho’s new sponsorship of the Atlanta Hawks. This partnership gives Kumho prominent exposure at the team’s State Farm Arena. With roots in Georgia, where it runs a factory and logistics hubs, Kumho also plans to support local communities with volunteer events and youth outreach programs. Fans can expect exciting extras, too, like autograph sessions and game-day promotions, as Kumho strengthens its connection to the state and its presence in the US market. (Kumho Tire)